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Performance Advertising is:
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- Affiliate Marketing.
- Pay-for-performance Marketing.
- Results based Marketing.
- Performance Marketing.
- Performance-based Marketing.
- Partner Marketing.
Paying for actions taken by a Visitors as they occur on the Internet, rather than paying up
front for advertising space.
Any type of revenue sharing program where a Publisher receives a commission for generating
a Lead or Sale for an Advertiser.
Partnership between Advertiser and Publisher aiming to drive traffic to the Advertiser's Website
and the Advertiser pays a reward or bounty when the Visitor referral results in a Sale, Lead, Click,
or other measurable action.
A type of revenue sharing program where an Publisher receives a Commission for generating a Lead or Sale for a Advertiser online.
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An Advertiser is:
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- A Merchant.
- E-tailer.
- Retailer.
- E-retailer.
- E-business.
- Online Retailer.
- Online store.
Any Website that sells a product or service, accepts payments, and fulfills orders.
An Advertiser places ads and links to its products and services on Publishers' Websites
and pays those Publishers a Commission for Leads or Sales that result from their sites.
The company that is running an Affiliate Program.
A Website that pays a reward for a legitimate Sale, Lead, Click, or other measurabel action
by a Visitor, and uses the Affiliate Program's resources to facilitate sign-ups, tracking, reporting,
and issuance of Commission Payment.
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A Publisher is:
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- An Affiliate.
- An Associate.
- A Partner.
- A Reseller.
- A content provider.
- Content site.
- Email marketer.
- Search marketer.
Any Website that displays an Advertiser's advert in return for revenue.
An independent party that promotes the products or services of an Advertiser in exchange
for a commission on Leads or Sales.
The Publisher displays ads, text links, or product links on its Website, in email campaigns,
or in search listings and is paid a commission by the Advertiser when a Visitor takes a specific action,
such as filling out a form or making a purchase.
Website that adds banners / buttons / text links that link through to Advertiser sites, in order
to earn Commission based on Leads / Sales generated.
A Website that is rewarded for a legitimate Sale, Lead, Click, or other measurable action by a Visitor,
and uses the Affiliate Program's resources to facilitate applications, tracking, reporting,
and receipt of commission payment.
The owner or manager of a Website that is rewarded for Sales and Leads from Traffic via advertisements/links to a Advertisers Website.
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Affiliate Program is:
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A program owned and operated by Advertiser for a company on Advertiser's Website
which the Publisher can join.
Affiliate programs allow Advertisers to increase Sales, Traffic, Leads.
A service, which links and transfers Visitors to Advertiser Websites and therefore increases
Visitors, Leads and Sales on those Advertiser Websites.
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Traffic is:
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A collective term for valid Clicks, Leads and Transactions/Sales.
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Visitor is:
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Any person who clicks on a link placed on the Publisher's Website and
thereby is connected to a Publisher Website.
Any person or user that clicks on a Link to a Advertiser's Website placed on an Publisher's Website.
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Unique Visitor (UV) / Unique Click is:
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One Click, per program, per Visitor, per day.
Clicks (repeated Clicks from one Visitor does not count) on the banner displayed.
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Banner is:
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A static or animated graphic advertisement placed on an Publisher Website, with the intention of driving Traffic and thereby generating Sales to the Advertiser Website.
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Click (Click-Through) is:
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A click by a Visitor on a link on the Publisher's Website serving a
Advertiser Website to the Visitor's browser.
Action that a Visitors takes when they are referred from one Website through a link or advertisement
and is taken to another Website.
A click on a link or banner placed on an Publisher Website made by a Visitor leading to a Advertiser Website.
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Impression (Imp)/Banner Impression is:
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The viewing of an advertising banner, link, or product on the Internet.
Every time a banner is loaded on a Website and is viewable for a Visitor.
One display of a certain Banner on an Publisher Website. Occurs whenever anyone views a Advertiser Banner.
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Lead is:
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A Visitor who is connected to a Publisher Website by the Publisher
and who has completed
a definite act at the Publisher Website,
for example made a registration as a user.
An event on the merchant site such as a registration or a sign up. The Commission will be
a fixed amount per Lead.
The agreement between the Advertiser and Publisher to pay for Visitors referred to the
Advertiser's Website that results in the Visitor performing an action defined by the Advertiser.
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Transaction/sale is:
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A Visitor who is connected to a Publisher Website by
the Publisher and who has completed
an agreement to buy a product, service
or anything else supplied on the Publisher Website.
A completed Sale on the Advertiser's site.
The agreement between the Advertiser and Publisher to pay for Visitors referred to the
Advertiser's Website that results in a Sale of a product or service.
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Click Through Rate (CTR) is:
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The percentage of Clicks for the number of advertising Impressions displayed.
The rate at which Impressions are producing Unique Visitors, for instance a CTR of 5% means
every 100 Impressions produce 5 Unique Visitors.
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Conversion Rate (CR) is:
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The rate at which Unique Visitors are converted into Sales, for instance a CR of 5% means
every 100 Unique Visitors generate 5 Sales.
The percentage of Visitors who take a desired action. The action that determines conversion is determined by the Advertiser and may be a Sale on the Advertiser's Website, a completed
lead form, or another action.
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Lead Rate (LR) is:
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The number of Leads per 100 Unique Visitors.
For example a LR of 15% means every 100 Unique Visitors generate 15 Leads.
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Average Earnings Per 100 Clicks (EPC) is:
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A relative rating that illustrates the ability to convert Clicks into Commissions.
For Publishers, an Advertiser's EPC shows how well that Advertiser converts Traffic
into actual Sales or Leads.
For Advertisers, a Publisher's EPC shows how well that Publisher sends relevant Traffic
to Advertisers' sites.
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Commission (Com) is:
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Money paid to Publishers based on the Traffic, Leads or Sales generated via their links.
For example, a percentage of Sales value generated, or a fixed amount for registrations or similar.
The amount of money the Advertiser Website pays to an Publisher for each Click, Lead or Sale
that the Publisher generates. Some Advertisers have several levels of the Commission depends
on the Advertiser Website.
Money paid to an Publisher for providing Leads or Sales, which is usually a percentage value of the Sale, or a set amount per Lead.
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Commission payout/payment is:
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An amount of Commission received by a Publisher for selling an Advertiser's product and/or service on the Publisher's Website.
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Cost Per Action (CPA)/Pay-per-lead/Pay-per-sale is
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A rate set for every action that is taken by a Visitor.
A amount set for some specific action taken by the Visitor, such as signing up for a free newsletter
or submitting an information request.
A Commission that is a percentage of the Sale amount or a flat fee per Sale on all Sales that result
from you referring a customer to the Advertiser's Website.
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Cost Per Click (CPC)/Pay-per-click is:
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An amount set for every Click-Through that you send to the Advertiser's Website.
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Cost Per Thousand Impressions (CPM) is:
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A rate set for every thousand Impressions.
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Cookie is:
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Small text file used to enhance the Visitor experience of websites by storing settings entered on site,
for instance a country selection on an entry page. Used on most programs for tracking Sales.
A text file stored on a Visitors computer, that contains pieces of information, including which Publisher Website they were on before they clicked on the Banner/link that took them to the Advertiser Website.
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Cookie duration/cookie period/return days is:
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The time after the original Click-through that the Sale will be tracked. For instance, if a program
has a Cookie Duration of 90 days, then a Sale made up to 90 days after the original Click-through
will be tracked.
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